Virginia Union University: Social Media and Public Relations Coordinator
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As the Social Media and Public Relations Coordinator of Virginia Union University, I wear many hats. I handle all official VUU social media accounts and am the director of the execution of digital campaigns that have reached an audience of over 60,000, in addition to increased engagement on all platforms by over 200 percent. I am the webmaster of the university's website, and I strategically use Google Analytics to track top pages of our site to figure out how our audience is finding us organically, and tailor our pages to keep them up to date. I create reports for executive leadership, and write promotional content including press releases and letters as needed, and in charge of the design and the content of our weekly newsletter. I have also written, filmed, and produced promotional videos for VUU. Take a look at some social media campaigns I have produced below.
#JameaStrong
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#JameaStrong is a campaign I created for a student whose parents passed away in the same week. The image on the left and the hashtag was created by me and overnight increased our social media engagement on Facebook and Instagram by 30 percent, and the hashtag on Instagram has over 100 posts. The campaign caught wind of the local ABC news outlet and they created a story from it. Click the picture below to read the full article.
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#VUULimitless
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#VUULimitless is a hashtag that is part of a campaign that shows the success of our students. Virginia Union University offers "the promise of a limitless future" and Corshai Williams '18 was an example of that. She was VUU's first Rhodes Scholar Finalist, the Student Government Association President, and the first VUU student to go to MIT, where she is pursuing her PhD in Chemistry. My team produced a story about her accomplishments, which can be viewed here.
The Facebook post on the left reached over 64,000 people (click the top picture view the full post), and our story caught wind of Richmond's CBS outlet, in addition to the Baltimore Sun. Click the bottom picture to view the full article from the Baltimore Sun. |
804RVA: Creative Consultant
At 804RVA, I consulted with the owner on how to best to devise a strategy to reach a larger number of entrepreneurs in the Richmond area through social media. I used paid media to create campaigns with fun designs to catch the eye of creatives who were looking for a co-working space.
Making A Difference For You, Inc.
Making a Difference For You, Inc. is a non-profit in Richmond, Virginia where I have volunteered my web development, and media relations and skills. I redesigned their website and landed a pitch on WRIC Channel 8. Learn about my process here.
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Copywriting
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Whether it's blog posts, articles, social media content, or anything of the sort, I will be happy to offer you my services. These include:
Here's who I'm writing for: MIMConnect You’re Cancelled: ABC Cuts ‘Roseanne’ after Actress’ Tasteless Twitter Rant How Issa Rae Created Her Own Lane and Why You Should, Too The Celebration of Juneteenth Where Are The Black People In Silicon Valley? This Is Your Mid-Year Review 10 Times Dope Captions Drove Social Engagement |