Since its conception in 2012, Instagram has become one of the most popular social media apps around the world, with more than user. Because of its simplicity in use, Instagram is a great platform to generate content for your brand visually in order to gain a bigger audience.
Instagram is now starting to rival Yelp and Google in that consumers are not only using it as a way to search for accounts to follow, they are also using it to look for new businesses. Because of this, if you are looking to get ahead in the game, make sure that you are always tagging your storefront, or the city that you are in, to get more people to view your profile.
Social media is a numbers game, and if you’re a person like me who hates numbers, but likes being successful, you need to learn the tricks of the trade in order to get what you want. Simply posting a picture isn’t enough to build your digital reach; tagging a location in your pictures has shown that engagement increases over 79 percent, and if your Instagram account is a business profile, you will see a drastic increase of engagement if you are consistent about your tagging.
Tagging doesn’t just stop at the posts on your timeline. With Instagram’s story feature, tagging the location will also give you the opportunity to be featured in specific stories. For example, if you are at a concert in New York City, we’ll say the Governor’s Ball, you can be featured in the Instagram story about New York City and the Governor’s Ball. This will give your brand a reach to an audience that you may not have even considered.
The end result of tagging your location on Instagram will be more traffic generated to your profile, then your website, and then the sale. If you’re looking for someone to help you create content and grow your Instagram following, let’s work together.